Factors influencing online shopping behaviors among students in UiTM Cawangan Melaka Kampus Bandaraya

Mohd Amin, Nabilah Syahirah (2017) Factors influencing online shopping behaviors among students in UiTM Cawangan Melaka Kampus Bandaraya. [Student Project]

Abstract

The technology acceptance model has been a theory that is most widely used to explain an individual‘s acceptance of an information system. This study has reviewed numerous literatures available in this area. The different studies in this area were evaluated to understand the modifications that were done on this model. It is necessary to better understand the antecedents and determinants of independent variables. Data collected supported the hypothesis that an individual‘s perception of a particular system is anchored to their general computer self-efficacy at all times, and objective usability has an impact on TAM theory perceptions about a specific system only after direct experience with the system. This study then tries to provide an insight on future trends in the technology acceptance model.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Amin, Nabilah Syahirah 2014678362
Contributors:	Contribution Name Email / ID Num. Advisor Wei Loon, Koe UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Acceptance model, Information system, Online shopping behaviors
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/91990