Factors influencing consumer trust on online shopping among undergraduate students in UiTM Melaka City Campus / Muhammad Akmal Anwari Shazali

Shazali, Muhammad Akmal Anwari (2017) Factors influencing consumer trust on online shopping among undergraduate students in UiTM Melaka City Campus / Muhammad Akmal Anwari Shazali. [Student Project] (Submitted)

Abstract

The purpose of this study is to identify the factors influencing consumer trust on online shopping among undergraduate students of UiTM Melaka City Campus. The research is based on a sample of 230 respondents. The results show that perceived usefulness, perceived ease of use, company reputation, and perceived security have significant influence on consumer trust on online shopping among undergraduate students of UiTM Melaka City Campus. While perceived usefulness do not give impact toward consumer trust on online shopping among undergraduate students of UiTM Melaka City Campus. The strongest relationship is between perceived ease of use and consumer trust on online shopping.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Shazali, Muhammad Akmal Anwari 2014429534
Contributors:	Contribution Name Email / ID Num. Advisor Wei Loon, Koe UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Online shopping; Consumer trust; Perceived usefulness; Perceived ease of use; Company reputation; Perceived security
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/91886