Factors customer purchase intention towards counterfeit apparel product among lecturers of IPT in Malacca City / Fatin Azureen Dahlan

This study is to implemented to examine about factors affecting customer purchase intention towards counterfeit apparel product among Lecturers of IPT in Malacca City. This research also aimed to identify the main factor that affecting customer to purchase intention such as social dimension, ethics, price and social dimension and the study has done in Malacca City. The study has conducted in Malacca City area where close with the researcher studied. The sample size for this study is 150 of respondents who is lecturers of three IPT which is from UiTM Malacca City, MiCOST and Politeknik Malacca City @ Malim. All respondents has been asked to answer the questionnaire about the factors affecting customer purchase intention towards counterfeit apparel product and the data of this study was analysed use by reliability test, chart and frequency table using SPSS. Lastly, the sampling technique that has been used in this study is probability sampling technique which is cluster sampling.