Abstract
This study will discuss the background of the study, research problem, the research questions, the research objectives, the limitation of study, the scope of study, and the significant of study. The purpose of this study is to determine the factors of repurchase intention for online shopping among the staff at Pelabuhan Tanjung Pelepas (PTP), Johor Bahru. The study incorporates five essential variables influencing consumers‟choice of shopping medium: (i) convenience, (ii) trust, (iii) perceived price, (iv) product quality, and (v) service quality. The population of the study consists of 300 employees in administration building (Wisma A and B) at Pelabuhan Tanjung Pelepas (PTP), Gelang Patah. The data were collected by distributing 150 questionnaires, and 123 returned questionnaires were used in the study. To analyse the data, data screening, descriptive analysis, SPSS, reliability test, correlation, and regression analysis were used.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Azhar, Faiqah Azmin 2015829818 |
Contributors: | Contribution Name Email / ID Num. Advisor Mohd Nor, Nor Hamiza UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons.) Marketing (BA240) |
Keywords: | Repurchase intention; Online shopping; Consumer |
Date: | 2017 |
URI: | https://ir.uitm.edu.my/id/eprint/91547 |
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