Factors of repurchase intention for online shopping among the staff at Pelabuhan Tanjung Pelepas / Faiqah Azmin Azhar

Azhar, Faiqah Azmin (2017) Factors of repurchase intention for online shopping among the staff at Pelabuhan Tanjung Pelepas / Faiqah Azmin Azhar. [Student Project] (Submitted)

Abstract

This study will discuss the background of the study, research problem, the research questions, the research objectives, the limitation of study, the scope of study, and the significant of study. The purpose of this study is to determine the factors of repurchase intention for online shopping among the staff at Pelabuhan Tanjung Pelepas (PTP), Johor Bahru. The study incorporates five essential variables influencing consumers‟choice of shopping medium: (i) convenience, (ii) trust, (iii) perceived price, (iv) product quality, and (v) service quality. The population of the study consists of 300 employees in administration building (Wisma A and B) at Pelabuhan Tanjung Pelepas (PTP), Gelang Patah. The data were collected by distributing 150 questionnaires, and 123 returned questionnaires were used in the study. To analyse the data, data screening, descriptive analysis, SPSS, reliability test, correlation, and regression analysis were used.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Azhar, Faiqah Azmin
2015829818
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohd Nor, Nor Hamiza
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords: Repurchase intention; Online shopping; Consumer
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/91547
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