Measuring perceived service quality using SERVQUAL: a case study of program technorama IT provided by IT advancement section (KIT) at rural area of Sabah (Nabawan) / Mohammad Zulikiflee Yusof

Yusof, Mohammad Zulikiflee (2016) Measuring perceived service quality using SERVQUAL: a case study of program technorama IT provided by IT advancement section (KIT) at rural area of Sabah (Nabawan) / Mohammad Zulikiflee Yusof. Degree thesis, Universiti Teknologi MARA, Sabah.

Abstract

This research is conducted to identify what are the factors and the most importance factor influencing the participant perceived service quality towards program of technorama-iT that provided by IT Advancement Section (KIT) at rural area of Sabah (Nabawan) by using SERVQUAL dimension model such as Responsiveness, Tangibles, Reliability, Assurance and Empathy.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Yusof, Mohammad Zulikiflee 2013916855
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my Advisor Hazley Lai, Franklin frank985@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Service quality; SERVQUAL; Technorama-iT
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/91446