The effect of facebook advertising towards customers from managerial perception a case study at Felcra Berhad / Syasya Aliah Yusof

Yusof, Syasya Aliah (2017) The effect of facebook advertising towards customers from managerial perception a case study at Felcra Berhad / Syasya Aliah Yusof. [Student Project] (Unpublished)

Abstract

Social media is the main marketing tools that used by the business ventures to promoting the products to ensure that the consumer aware with the organizations products. Previously, (AyarekarM.S, 2015) mentioned that, any well-known companies are experiencing operational change in their conventional practices in order to adapt to this online environment for advertise their products and services global (AyarekarM.S, 2015). Which are most of the organizations changed the technique of promoting that standardized with the modern technology. For the organizations it is important to have an expertise to promoting the products in the social media.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Yusof, Syasya Aliah 2014420796
Contributors:	Contribution Name Email / ID Num. Thesis advisor Rahman, Khairunisa UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (HONS) Marketing
Keywords:	facebook; advertising
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/90771