Factor that influence students' satisfaction with Malaysian Skills Training Institutes: a case study of Akademi Binaan Malaysia (Johor) Sdn. Bhd. / Siti Suhaila Haron

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. It is important because it provides marketers and business owners with a metric that they can use to manage and improve their business In addition, customer satisfaction can influence consumer attention towards the company and spread the good name of the company with the good quality of services. The study will carry out on student satisfaction in skills training institution in Malaysia. Objective of this study is to identify factors that influence students' satisfaction with Malaysian Skills Training Institutes at Akademi Binaan Malaysia (Johor) Sdn. Bhd. The data of this study have been collected through a survey on questionnaire that has been distribute to 100 students in Youth Training Program at Akademi Binaan Malaysia (Johor) Sdn. Bhd. The result for this study has been analysed using Statistical Package for the Social Sciences (SPSS). The finding showed the factors that influence students' satisfaction with Malaysian Skills Training Institutes at Akademi Binaan Malaysia (Johor) Sdn. Bhd. are institution environment, physical facilities, training equipment, instructor and management of institute.