Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter

Peter, Caesarlinda (2019) Factors that influence consumer attitude towards online shopping at Kuching Utara, Sarawak: a case study of generation Y / Caesarlinda Peter. Degree thesis, Universiti Teknologi MARA, Sarawak.

Abstract

Online shopping is becoming more popular nowadays with the increase of the usage of the internet. The internet has been used widely in our daily life. It bring many advantages to individuals from both marketer and consumer. Understanding what customer need for online shopping has become a huge challenge to online seller nowadays. Online seller need to understand generation Y attitude towards online shopping, make improvement in critical factor that influence the generation Y to shop online and working on factor that affect the behavioural intention for consumer to shop online whish as a result, the seller can gain the competitive edge over others seller.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Peter, Caesarlinda UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration with (Hons.) (Marketing)
Keywords:	internet, online shopping, behaviour
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/90413