Mahkota Medical Centre / Nazreen Norisha Mohd Yazir

This executive summary provides an overview of my internship experience as a Human Resources (HR) student and the finding derived from a SWOT analysis conducted for Mahkota Medical Centre. Mahkota Medical Centre or known as MMC is a private hospital that is located in Melaka. Following the outbreak of Covid-19, the healthcare industry appears to be blossoming in recent years. Due to the thriving of the healthcare industry, many companies in this industry, including MMC try to take an opportunity to expand or reinforce their operation. Before taking this action, the company must conduct extensive research from several perspectives to choose the appropriate course of action. Taking a wrong decision could give a significant impact on the business. The objectives of this report were to assess the internal strengths and weaknesses of the MMC as well as external opportunities and threats from every perspective. Therefore, I will be using SWOT analysis as a tool to evaluate MMC. Throughout my internship, I had an opportunity to gain practical knowledge and hands-on experience in various HR functions such as recruitment, organization development and payroll. These experiences provide me a valuable insight that served as the foundation for conducting the SWOT analysis on MMC. According to Kenton (2023), SWOT analysis is a framework that is used to evaluate a company's competitive position and to develop strategic planning. The application of SWOT analysis in a business plan can be a useful tool for the company to evaluate the company's market position before making any decision to obtain a competitive advantage over rivals in the same industry. The findings of MMC's SWOT analysis will be discussed in depth through this report and at the end of the discussion, the recommendation presented aims to enhance business strategies, address weaknesses and capitalize on strength.