Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman

Othman, Sufian (2020) Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

Studies on the political orientation of voters in Malaysia in the general election are nothing new. This is because this study can serve as a benchmark for a political party to gauge their popularity, and the results of this study can be used to analyze to determine the next general election. Current issues, party leadership and attention and the influence of the new media are key factors in determining which political parties are the electorate during the general election. Therefore this study attempts to look at the factors significantly different youth Malay voters in the Dungun parliamentary constituency for the choice of the Barisan Nasional State in the 14th general elections ago. The Dungun parliamentary seat saw a change in the 14th general election in which PAS won three state seats and one parliamentary seat with a huge majority of votes cast among the Terengganu state contributors. The focus of the study is to identify issues of importance given by political leaders and the party1 s performance during and new media as well as the factors that influence voters in Dungun Malay youths to make a choice on election day will come. Directions and improvements can be taken by political party leaders in an effort to attract voters to win elections.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Othman, Sufian
2017542421
Contributors:
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Name
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Thesis advisor
Mohd Zahari, Ahmad Suffian
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Master in Office System Management
Keywords: Barisan Nasional, 14th General Election, Factors Influencing
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/90020
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