Student satisfaction toward sport facilities in UiTM Campus Samarahan / Adia Norazan Mazlan, Syafina Abdul Rahman & Nursharmina Lilek

Customer satisfaction has dominated much of the recent service literature (Zemke, 1989; Heskett, 1990, Berry; 1990). This literature suggests that to deliver high level of customer satisfaction, organizations must identify, measure, and manage the internal element within an organization hypothesized to affect customer satisfaction. We call these the eight component of internal service quality. By measuring these components, manager may able to determine which actions are required to improve customer satisfaction. This knowledge may then enable managers to take a proactive, rather than reactive and approach to customer satisfaction. A campus living environment has significant impact on a student’s progress during his or her study time. Therefore, a university should always consider the importance of providing quality students sport facilities with consideration on the aspect of design, social and public amenities available to the students. This is to ensure that student will live in suitable and comfortable surrounding thus will enhance their satisfaction toward the university sport facilities service. Sport facilities is the facilities that used for the purpose of outdoor activities and games such as badminton, football, netball, tennis, handball, basketball, and so on. Sport facilities also included the gym, sport centre and wellness. The sport facility in UiTM Sarawak is located at the Sport Science Unit which is nearby the main entrance of UiTM Sarawak. Another sport facility is at the Kolej Kediaman Seri Gading which can be used by the female students. Then . there are also sport facilities such as badminton court, football field in Kolej Seri Mulu and Kolej Kediaman Seri Serapi. This research paper is one of the requirements that should be completed for Diploma Public Administration student. Therefore, the topic that has been selected by our group is “Satisfaction of Student Towards Sport Facilities in Universiti Teknologi Mara Sarawak”.