Factors influencing primary and secondary students purchase intention towards instant noodles product

Instant noodles food products seem to be accepted as a fundamental component to satisfy primary and secondary students purchase intention. However, it has been often overlooked in Food industries and satisfaction studies. The main objective of this study was to investigate the factor that influencing primary and secondary students purchase intention towards instant noodles products, Hence, this study shows that overall for the independent variables consist of convenience and product attributes have significantly affects towards students purchase intention. Subsequent regression analyses demonstrated that the independent variable influence primary and secondary students purchase intention through the factors that affecting the customers. Thus, food industries should pay attention to convenience as products availability very matter towards the customers. However, this study will investigate the major factors that influence the primary and secondary students purchase intention towards instant noodles.