Customer’s satisfaction towards technological advances in personalize banking studies at CIMB Bank Paka, Dungun, Terengganu / Mohamad Nazri Salim @ Bakar, Noraziah Anida Mohd Rashid and Sharifah Suhaila Syed Mohd Nor

Salim @ Bakar, Mohamad Nazri and Mohd Rashid, Noraziah Anida and Syed Mohd Nor, Sharifah Suhaila (2011) Customer’s satisfaction towards technological advances in personalize banking studies at CIMB Bank Paka, Dungun, Terengganu / Mohamad Nazri Salim @ Bakar, Noraziah Anida Mohd Rashid and Sharifah Suhaila Syed Mohd Nor. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

While the entire banking industry is moving fast to improve the IT infrastructure and to implement core-banking solution to integrate the entire banking operations, it is very much important to study in the context of how computerisation has influenced the satisfaction levels of the customers. As IT services have come into the CIMB banking also as well as other banks, not many research works are documented in this technological advance context for personalize banking services in Malaysia, partly in suburban areas.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Salim @ Bakar, Mohamad Nazri
2009812648
Mohd Rashid, Noraziah Anida
2009277652
Syed Mohd Nor, Sharifah Suhaila
2009445728
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Puteh, Mazidah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Master of Business Administration
Keywords: Technological Innovations (Atms, Phone Banking, Internet Banking), Customer Satisfaction, Banking Sector, SERVQUAL Dimensions - Tangibility, Reliability, Responsiveness, Empathy
Date: May 2011
URI: https://ir.uitm.edu.my/id/eprint/89416
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