Salim @ Bakar, Mohamad Nazri and Mohd Rashid, Noraziah Anida and Syed Mohd Nor, Sharifah Suhaila
(2011)
Customer’s satisfaction towards technological advances in personalize banking studies at CIMB Bank Paka, Dungun, Terengganu / Mohamad Nazri Salim @ Bakar, Noraziah Anida Mohd Rashid and Sharifah Suhaila Syed Mohd Nor.
Masters thesis, Universiti Teknologi MARA, Terengganu.
Abstract
While the entire banking industry is moving fast to improve the IT infrastructure and to implement core-banking solution to integrate the entire banking operations, it is very much important to study in the context of how computerisation has influenced the satisfaction levels of the customers. As IT services have come into the CIMB banking also as well as other banks, not many research works are documented in this technological advance context for personalize banking services in Malaysia, partly in suburban areas.
Metadata
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators Email / ID Num. Salim @ Bakar, Mohamad Nazri 2009812648 Mohd Rashid, Noraziah Anida 2009277652 Syed Mohd Nor, Sharifah Suhaila 2009445728 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Puteh, Mazidah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus |
Programme: | Master of Business Administration |
Keywords: | Technological Innovations (Atms, Phone Banking, Internet Banking), Customer Satisfaction, Banking Sector, SERVQUAL Dimensions - Tangibility, Reliability, Responsiveness, Empathy |
Date: | May 2011 |
URI: | https://ir.uitm.edu.my/id/eprint/89416 |
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