The impact of e-banking service quality on E-satisfaction during pandemic Covid-19

Mohd Azmi, Fatin Syafinas (2021) The impact of e-banking service quality on E-satisfaction during pandemic Covid-19. [Student Project]

Abstract

The reason for this research is to examine on how e-banking service quality influence e-satisfaction during pandemic Covid-19. The objectives to conduct this study is to identify the relationship between independent variable of reliability, privacy and security, website design, and customer service and support towards e-banking satisfaction. Or to put in simpler words, researchers want to study the impact of e-banking service quality on e-satisfaction during pandemic Covid-19. The questionnaire was distributed through online platform to target sampling which is the Malaysia’s E-Banking Users. Researchers received 235 samples that valid. The data collected has been analysed through SPSS 26.0 version in order to get reliability analysis and multiple regression analysis. Meanwhile, the data for descriptive analysis has been analysed using Microsoft Excel. The result finding has determined the relationship between independent variables and dependent variables in this study. Other than that, conclusion and recommendation for the organization and future researchers have been made.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Azmi, Fatin Syafinas
2017267002
Contributors:
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Name
Email / ID Num.
Advisor
Abas, Aemillyawaty
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HG Finance > Banking > Electronic funds transfers
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords: E-banking customer satisfaction, Reliability, Privacy and security, Website design, Customer service and support
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/89321
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