The role of familiarity and mediating effect of user satisfaction on food delivery mobile apps reuse intention: An application of technology acceptance model / Muhamad Redha Iqbal Daud

Food delivery mobile app (FDMA) is a platform of providing online food delivery marketplace that enables users to place orders at local restaurants via few clicks in the mobile app. The growth of FDMA in Malaysia is undoubtedly expanded tremendously due to increase amount of smartphone usage, working woman and hectic schedule among individuals. Hence, it is vital to comprehend factors that contribute to the FDMA user using the mobile app from time to time to become competitive and relevant in the challenging industry. For that reason, this study aims to examine the relationships between users’ familiarity (FAM), perceived ease of use (PEOU), perceived usefulness (PU), satisfaction (SAT), and intention to reuse (ITR) of FDMA. Data was gathered from 92 individuals who have experienced in using any FDMA services specifically in Shah Alam, Selangor with the aid of online questionnaire. The questionnaire consists of 4 sections, Section 1: Demographic (6 items), Section 2: PU (7 items), PEOU (7 items) and FAM (7 items), Section 3: SAT (8 items) Section 4: ITR (7 items). Partial least squares structural equation modeling is employed to test the extended TAM towards FDMA study setting.