Mercedes-Benz / Farah Nurin Sofea Mohd Ilas

This report provides a summary of my internship at Mercedes-Benz Malaysia. I worked on several tasks during the internship that involved PO request, onboarding new joiner, and information dissemination. I've also learned a lot about the company's operations, management, and the general state: of the business through these tasks. I have conducted SWOT Analysis for Mercedes-Benz in this report to identify its strengths, weaknesses, opportunities as well as threats. The main purpose of this analysis is to provide information and idea into company current situation and to implement a strategic plan. From the SWOT analysis, I have found that Mercedes-Benz Malaysia (MBM)'s strength lies in its strong brand reputation and their loyal customer base. However, even though MBM is high end automobile product, they still face several weaknesses such as strong competition and high cost. Opportunities for the company include expanding into new market and focusing on electric vehicles market. The company also faces threats despite such as intense competition from other business and economic downturns. Based on the SWOT analysis, this internship report recommends that MBM should focus on explore opportunities to expand into new markets, such as South-East Asian neighbouring countries. Additionally, the company can consider entering new markets, such as the developing luxury SUV market. This report also recommend that the company could focus on sustainability in terms of product and practices to become a more environmentally continues market. Finally, it was a honour to be given opportunity to do my internship at Mercedes-Benz Malaysia. During my internship journey, I've learned a lot of things which involved an on boarding session, an office tour, and various tasks. I was responsible for raising purchase orders for agency workers in the SAP system, ensuring professional recruitment, leave encashment, background checks, and secondment fees. Not only that, as an intern I was also be able to experience offsite task such as participated in a Mercedes-Benz career talk at APU, where I learned about job opportunities, interview skills, and company expectations. Overall, the internship provided valuable experience and exposure to the company's culture and policies.