Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh

This study was conducted to identify the level of customer's satisfaction towards the products and services offered by Emadira Wisma Yakim and thus to make recommendations that can be used by Emadira Wisma Yakim for further improve. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population in this study is the Emadira's customers. The sample consists of 100 respondents; the respondents were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. The findings of this study revealed that the customers level of satisfaction regarding the products and services offered by Emadira Wisma Yakim were at good level. Finding and conclusion finally discussed. Towards the end of this study, comprehensive recommendations to increase the level of satisfaction about the products and services offered by Emadira Wisma Yakim were drawn.