Abstract
This research paper is a part of fulfilling the syllabus requirement for MKT 662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about studying CONSUMER RECEPTION AND POINT OF VIEW TOWARDS TELEKOM MALAYSIA BERHAD PRODUCT (SME SAVE N GROW). The objectives of this research is to study consumer's perception towards TM SME Save N Grow product especially for small medium enterprise and small business in Kota Kinabalu, Sabah. Consumer reception of SME Save n Grow depends on the benefits, reward and savings of the program. In addition, the study also tells that most consumers in Kota Kinabalu are familiar and alert of SME Save n Grow program and most of them already join the plan. Furthermore, this study also reveals that there is a huge difference of familiarity towards the program between other races.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Abdul Gani, Azlizah 2006131537 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 Contributor Guliling, Hasnawati hgss@uitm.edu.my |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Perception H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Customer perception; Product; Medium enterprise; Small business |
Date: | 2008 |
URI: | https://ir.uitm.edu.my/id/eprint/88534 |
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