A study on customer perception towards SME Save N Grow product of TM in Kota Kinabalu City, Sabah / Azlizah Abdul Gani

This research paper is a part of fulfilling the syllabus requirement for MKT 662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about studying CONSUMER RECEPTION AND POINT OF VIEW TOWARDS TELEKOM MALAYSIA BERHAD PRODUCT (SME SAVE N GROW). The objectives of this research is to study consumer's perception towards TM SME Save N Grow product especially for small medium enterprise and small business in Kota Kinabalu, Sabah. Consumer reception of SME Save n Grow depends on the benefits, reward and savings of the program. In addition, the study also tells that most consumers in Kota Kinabalu are familiar and alert of SME Save n Grow program and most of them already join the plan. Furthermore, this study also reveals that there is a huge difference of familiarity towards the program between other races.