Setel Ventures Sdn Bhd / Batrisyia Najla Mohd Hanip

This mainly highlights provides an overview of the benefits that studying for a Bachelor's Degree in International Business can gain by completing an internship during my last semester. The internship experience during this crucial period offers unique advantages, allowing students such as me to bridge the gap between academic learning and real-world business practices. Moreover, as an internship in the last semester, it allows me to apply the theoretical knowledge gained throughout their International Business program in a practical setting. Therefore, intentionally I can see first-hand how concepts and theories translate into real-world business scenarios, enhancing their understanding and reinforcing their academic foundation. This internship training report highlights my journey as a UiTM student majoring in International Business during my internship program. Over the course of 24 weeks, I have gained valuable experience and insights into how a rea l-life corporate environment operates, which complemented my theoretical knowledge from the classroom. Being in commercials as a trainee, I gained valuable hands-on experience in various aspects of the business, honing my skills in market analysis, sales strategies, and client relationship management. After careful consideration, I chose Setel Ventures Sdn. Bhd, which is a subsidiary of Petronas Dagangan Berhad, was the best company for my internship. Setel Ventures aims to provide a seamless fuel payment experience in Malaysia. In this report, I have conducted a comprehensive SWOT analysis, which encompasses both internal and external factors. The strengths and weaknesses represent internal aspects of the company, while opportunities and threats are influenced by external factors. I have identified specific areas and factors prone to challenges within Setel Ventures Sdn. Bhd. and have explained them in detail within this report.