Abstract
This research paper is the final requirement for final year part-time students of Universiti Teknologi Mara (UiTM) for Bachelor of Business Administration (Hons) majoring in Marketing. This project consist of thirteen chapters:
(1) An Introduction,
(2) Problem Statement,
(3) Literature Review,
(4) Theoretical Framework,
(5) Objective,
(6) Scope of Study,
(7) Significance of Study,
(8) Research Questions,
(9) Research Methodology,
(10) Limitation of Study,
(11) Research Findings and Data Analysis,
(12) Conclusion, and
(13) Recommendation.
This research is mainly about 'A Study on Delivery System Efficiency of Sabah Rubber Industry Board in Tuaran'. It serves three main purposes; to study the performance of the Sabah Rubber Industry Board in Tuaran especially in meeting it objective to improve the smallholders^ income, the efficiency level of the board from client's point of view and at last but not least to gather information about the present services' efficiency and clients' suggestions to improve the delivery system. It is important to understand the consumer perceptions and experience toward the services of the board so that this sole provider of rubber services in Sabah will improve. This may include how the human resources, facilities, actions and time taken by the board to meet customers' needs and wants. This research will be conducted among customer from every villages that currently or have been receiving the services of the board in order to determine the problem, opinion and feedbacks as a source of enhancing the delivery system elements to meet the needs and wants of existing and new customers.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Hassan, Dasau 2002215791 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 |
Subjects: | T Technology > TS Manufactures > Rubber industry |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Delivery system; Rubber industry; Service |
Date: | 2007 |
URI: | https://ir.uitm.edu.my/id/eprint/88493 |
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