Abstract
This research, Purchasing behavior of UiTM students ( Sabah branch ) on women's haircut are conducted based on some objectives that had been set up to fulfill the requirement of the research. The objectives are ;
• To investigate the purchasing behavior on women's haircut among the UiTM ( Sabah branch ) students - the researcher would able to identify the most common behavior of the students in selecting haircut method or styles.
• To identify problems faced by the students in purchasing or selecting haircut styles - at the end of this research will find out the pattern of haircut and the factors influencing the pattern.
• To gather information from the students satisfaction towards styles of haircut to improve the pattern of their haircut styles - these information will be used in the research and will be interpreted into quantitative data or information.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. George, Carl 2006142005 |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Purchasing behavior; Students; Haircut |
Date: | 2008 |
URI: | https://ir.uitm.edu.my/id/eprint/88402 |
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