Purchasing behavior of UiTM students (Sabah branch) on women's haircut / Carl George

George, Carl (2008) Purchasing behavior of UiTM students (Sabah branch) on women's haircut / Carl George. [Student Project] (Submitted)

Abstract

This research, Purchasing behavior of UiTM students ( Sabah branch ) on women's haircut are conducted based on some objectives that had been set up to fulfill the requirement of the research. The objectives are ;

• To investigate the purchasing behavior on women's haircut among the UiTM ( Sabah branch ) students - the researcher would able to identify the most common behavior of the students in selecting haircut method or styles.

• To identify problems faced by the students in purchasing or selecting haircut styles - at the end of this research will find out the pattern of haircut and the factors influencing the pattern.

• To gather information from the students satisfaction towards styles of haircut to improve the pattern of their haircut styles - these information will be used in the research and will be interpreted into quantitative data or information.

Metadata

Item Type: Student Project
Creators:
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George, Carl
2006142005
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Students; Haircut
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/88402
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