Abstract
This research is mainly about the Purchasing Behavior of UiTM Male Students on Hair Gel. The research gives a clear bird view on the matters at hand. From this research, we can see many findings and data on the subject. These data is important for any hair gel marketers, so that they can see what factors caused and influenced the consumer or in this case, UiTM students. The data is collected through questionnaires that were given to 120 male students. The data or the answer from the questionnaire were then transferred to a Software called SPSS 12.0.1 for Windows. These data was being processed, and the actual data were made (Tables, pie chart and bar chart). During the process of completing the research, I encounter many problems which lead to confusion. Problems or obstacle that I encounter is in terms of understanding about the system or the software. But after countless 'strike', I manage to get a grip on myself and manage to complete this research. So, I hope this research can meet its main purpose and hopefully it can give a good information on the subject to anyone who reads it.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. S. Ashraff, Mohd Nizam 2006117415 |
Contributors: | Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Purchasing behavior; Students; Hair gel |
Date: | 2007 |
URI: | https://ir.uitm.edu.my/id/eprint/88347 |
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