The purchasing behavior of UiTM students on hair gel / Mohd Nizam S. Ashraff

S. Ashraff, Mohd Nizam (2007) The purchasing behavior of UiTM students on hair gel / Mohd Nizam S. Ashraff. [Student Project] (Submitted)

Abstract

This research is mainly about the Purchasing Behavior of UiTM Male Students on Hair Gel. The research gives a clear bird view on the matters at hand. From this research, we can see many findings and data on the subject. These data is important for any hair gel marketers, so that they can see what factors caused and influenced the consumer or in this case, UiTM students. The data is collected through questionnaires that were given to 120 male students. The data or the answer from the questionnaire were then transferred to a Software called SPSS 12.0.1 for Windows. These data was being processed, and the actual data were made (Tables, pie chart and bar chart). During the process of completing the research, I encounter many problems which lead to confusion. Problems or obstacle that I encounter is in terms of understanding about the system or the software. But after countless 'strike', I manage to get a grip on myself and manage to complete this research. So, I hope this research can meet its main purpose and hopefully it can give a good information on the subject to anyone who reads it.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
S. Ashraff, Mohd Nizam
2006117415
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Students; Hair gel
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/88347
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