Research report on purchasing behavior of UiTM Sabah students on sport shoe / Joy Hardey Javil

Javil, Joy Hardey (2007) Research report on purchasing behavior of UiTM Sabah students on sport shoe / Joy Hardey Javil. [Student Project] (Submitted)

Abstract

This research is one of our course requirements where we are told to do a research where it will be focusing on the purchasing behavior of UITM Sabah campus students. Here I pick man sport shoes as my research. This research project will be calculating as our assessment mark and it will be bringing to our final exam. Nowadays, students in UiTM Sabah branch are smart in making buying decision. Especially every semester, almost of the students have to looks for new think to buy such as shoes, sandals, hand phone and many other things. I choose Man sport shoes as my topic to be done, it is because sport shoes are one of the daily necessities not only for doing sport but mostly student are preferred to wear sport shoe or sneakers to go to the class rather than leather shoes. There are so many types of sport shoes that are produced and have they differences between each other, in doing this research I will find how the students send their money to buy a sport shoes, what the purposes that their buy hat shoes, do the buy a sport shoes by looking to the brand, quality, price, features and shapes.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Javil, Joy Hardey
2006131545
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Students; Sport shoe
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/88344
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