Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]

Hashim, Nor Hashima and Lamba, Jeffery Das and Hassan, Nina Nabiha and Wan Mohd Rozihas, Wan Nursyuhada (2022) Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]. e-Academia Journal, 11 (1). pp. 56-66. ISSN 2289 - 6589

Abstract

A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying and safe shopping and leisure experience. This study aims to understand the influence of lifestyle, entertainment, and retail atmospherics on customers’ preferences towards a shopping mall located in Kuala Lumpur, Malaysia. A questionnaire-based survey was conducted to collect information and a total of 250 usable questionnaires were further used for data analysis. The findings indicated that lifestyle and entertainment were significantly related to the customers’ preference towards the mall. Overall, this study provides an understanding of the customers’ preference for a mall and adds to the body of knowledge in understanding consumer behavior.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Hashim, Nor Hashima
norhashima@uitm.edu.my
Lamba, Jeffery Das
UNSPECIFIED
Hassan, Nina Nabiha
UNSPECIFIED
Wan Mohd Rozihas, Wan Nursyuhada
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Journal or Publication Title: e-Academia Journal
UiTM Journal Collections: UiTM Journal > e-Academia Journal (e-AJ)
ISSN: 2289 - 6589
Volume: 11
Number: 1
Page Range: pp. 56-66
Keywords: Shopping Mall; Lifestyle; Entertainment; Retail Atmospherics; Malaysia
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/87811
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87811

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