Shahzin Bakery

Hairudin, Nurul Jannah (2019) Shahzin Bakery. [Entrepreneurship Project] (Unpublished)
Abstract

Shahzin Bakery & Cafe is a bumiputera bakery under Shahzin Enterprise. Located in Segamat Johor, who are proficient in making various types of biscuits, cakes & bread. The main products are 4 types of biscuits that are always in high demand namely Suji Salju. Green Peas, D'Royale Cornflakes & Choc Chip Almond. The cakes also get lots of reservations such as Cheese Leleh, Choc Indulgence, Choc Mousse, Blueberry Cheese and Oreo Cheese, Shahzin expects to catch the interest of a regular loyal customer with its broad variety of pastry products. Currently, Shahzin Bakery & Café is a sole proprietorship owned by Puan Nurul Asyikin. Eventually, as the company becomes established, Shahzin Bakery & Cafe will apply to be incorporated. The company plans to build a strong market position in the town, due to the mild competitive climate in the area. Shahzin Bakery also aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents. Shahzin's Bakery also focuses on building a customer base by providing good customer experience. In the launch hour, when the outdoor patio were opened, more customers will make the bakery a destination for their lunches since the atmosphere will be so pleasing. They also hope to have customers make the bakery their one-stop destination for lunch or leisure with family.

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