Abstract
Instant noodle has been one of the most popular food in Malaysia especially among university students. Instant noodle is made up of wheat flour, palm oil, and salt. It is usually being sell in a dried noodle block, with flavouring powder that is usually in a separate packet.
Instant noodle was born in Japan, and later was introduced in Asia, and then spread to certain part in Europe and United States. Instant noodle becomes a number one favourite food because it is easy to make and saves time especially among university students. And its price is also quite affordable that make people tend to buy them more.
By using wheat flour as their main ingredient, KayKama Enterprise offered an instant noodles without preservatives as their main products. KayKama Enterprise was founded by Puan Nor Kamariah. The company was established in 2013 and was operated at No 4, Parit Haji Othman (163.71 km) 84000, Muar, Johor.
KayKama Enterprise main's product is instant noodle without preservatives and they targeted university students as their target market because they believe that every students need a healthy and nutritious food. They also believe that a good food product is something that is not harmful to the consumers and give good benefits to the customers. Their instant noodle is made from wheat flour as their main ingredient and their flavouring powder is 100% homemade without containing any monosodium glutamate (MSG).
KayKama Enterprise always emphasize on producing and develop a nutritious and healthy food products for their customers. By offering an affordable prices, they believe that their products is suitable for all generation of age as they didn't contain any harmful and unhealthy substances in the product.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Sharudin, Nur Asyiqin 2018440856 Mohd Zahid, Najwa Izzati 2018695936 Ramlan, Nur Farahuda 2018297942 Badrul Sham, Hany Marissa 2018234504 Mohd Salikhin, Nadiah 2018225974 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Jannah Munirah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Nutrition. Foods and food supply |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | KayKama Enterprise, Nor Kamariah, instant noodle, entrepreneurship |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/87133 |
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