Abstract
Otak-otak is a grilled fish cake made of ground fish meat mixed with tapioca starch and spices. Otak-otak is wrapped Inside the mangrove palm leaf. Otak-otak is tasty when it is made from the Spanish Mackerels, but the cost of buying the fish is truly expensive. So, they mix it with the various types of fish to make it taste likely the same with the Spanish Mackerels
Otak-otak is known the food that can be in diet food. This is because otak-otak is rich in protein and free from the fat. In short, otak-otak is a diet food and tasty product.
Fish is the main ingredient and the company main product of Otak-Otak Ledang is otak-otak. Otak-Otak Ledang was found by herself, Mrs. Norlizah binti Haman and her husband, Kamar bin Tarsah. The company was started in their own home in November 2011 with started capital RM 3000 and operating by the family members at No. 44, Jalan Parit Sialang, Kundang Telok Rimba, 84400 Sungai Mati, Tangkak, Johor.
At first, she is thinking to do a business, but she did not have an idea on that business that she wanted to create. Then, her friend that been working in Lembaga Kemajuan Ikan Malaysia giving an idea to try a business with a fish-based product. Furthermore, Mrs. Norlizah, the owner of the company has an experience in food production because of she learns from the Akademi Perikanan Malaysia at Chendering, Kuala Terengganu, Terengganu. They also created a product that never been sell by anybody that is Otak-otak burger. With this product, they believe that Otak-otak can be diversified follow the current taste of the youngest generation.
Otak-Otak Ledang always serve the best quality of food and without preservation ways added to their all customers. They believe that they will continue strive to be a global company and product that always meet the customer's satisfaction.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Roslee, Anis Sabrina 2018200678 Abd Malek, Fatin Adieba 2018439096 Halus, Muhammad Fariz 2018635134 Razali, Nurul Arina Syahira 2018272814 Jihat, Sara Sakinah 2018259872 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Jannah Munirah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Nutrition. Foods and food supply |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Otak-otak Ledang, Entrepreneurship, Lembaga Kemajuan Ikan Malaysia, Akademi Perikanan Malaysia |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/87114 |
Download
87114.pdf
Download (336kB)