Abstract
Flour is a finely ground powder prepared from grain or other starchy plant foods and used in baking. Although, flour can be made from a wide variety of plants but the majority is made from wheat. They are various types of flour have been produced which are bread flour, cake flour, pastry flour, self-rising flour and many more,
Nowadays, there is a lot of baking flour has been made and reach the market. By seeing this and have made a lot of observations, Pak Lah Food Industry (M) Sdn. Bhd has decided to come out with their new product which is Tepung Goreng Serbaguna which they believe this product will attract more customer. They came out with original, spicy, black pepper flour and they also have seaweed in Tepung Goreng Serbaguna which consists of original, spicy and black pepper flavor.
This company used research from university students to create this product and they have won 3 gold medals in national-level innovation competition in German in 2012. Other than that, this Tepung Goreng Serbaguna also has been nominated for international level innovation competition (MITF) in the Philippines in 2015. With this achievement, this company has decided to change its company name. This company has been known as Pak Lah Barokah Enterprise and has been established in 2012 but in 2017 this company has changed its name to Pak Lah Food Industry (M) Sdn. Bhd to expand its business into international.
Pak Lah Food Industry (M) Sdn. Bhd will always ensure its product is in good quality and will satisfy the customer as well as will reach the international market. This company believes their innovation will attract more customers and they will always improve their product to ensure this product will become well known in other countries and will be accepted by people.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohamad Nizam, Muhammad Syahin Mirza 2017790881 Mohd Hisam, Muhamad Yuszani 2018400058 Shaifuddin, Sharifah Syazreen Najwa 2018424926 Mohd Nazri, Nur Farisha Ajeerah 2018440894 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Jannah Munirah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Nutrition. Foods and food supply |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Pak Lah Food Industry Sdn.Bhd., Pak Lah Barokah Enterprise, entrepreneurship |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/87052 |
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