Abstract
Siti Akila Enterprise is a company 100% of bumiputra by Encik Halim which produces bakery products and frozen foods. The name of Siti Akila is taken from his youngest daughter’s name. The company has started his business since 2004 until now and it has been for 15 years. He run his business at TL 72, Kampung Parit Haji Idris, 84800 Bukit Gambir, Ledang, Johor. The operation of his factory start from 7:30 a.m until 2:00 p.m. He run this business with his wife and around 10 workers who help them to produce the products. This company has successfully marketed their products through agent’s sale and agent appointed in every district and state entire Malaysia.
This company purpose is to control quality and improve the products in the future. He did not want to missing the original taste of the traditional cakes that he produces. It also because he want to keep the relationship with his regular customers by the taste of the products.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Sami'on, Nurul Wajihah 2018260626 Jauhari, Nur Syazana 2019728839 Rosman, Nurul Aqilah Syahirah 2019717857 Amad, Nur Afira 2018206352 Mohamad Nasir, Nurul Nashtasha 2018653932 Yacob, Syamimi Syasya 2018223514 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Jannah Munirah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Nutrition. Foods and food supply |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Siti Akila Enterprise, bakery products, frozen foods, entrepreneurship |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/87037 |
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