Factors that motivate the investor in choosing Malaysia as an operation place for halal manufacturing / Nurliana Hisham

The growing of Halal Industry is increasing day by day. Not only in Asia region but also worldwide. The increasing demand for Halal product has made the number of Halal manufacture increase as well despite the difference of production they have made.

However in Malaysia, Halal is not a new thing since the majority of people in this country are Islam so they have knowledge regarding Halal matter. By developing Halal Park, Malaysia will be able to attract international company that would like to indulge in Halal manufacturing. As a developer, to be able to know what the company want in order for them to operate well is very important. Hence, this research is done to know the factors that motivate the investor in choosing Malaysia as an operation place for Halal manufacturing. The variables in this research are raw materials, incentives, political stability and the Halal Park. This study is basically used the qualitative research method and personal interview to the investors themselves for the data collection method so that the result would be much more dependable. The results indicate the raw materials, incentives, political stability and the Halal Park are the factors that motivate the investor in choosing Malaysia as an operation place for Halal manufacturing.