Abstract
The credit card industry in Malaysia has grown, mostly of businesses in Malaysia accept credit card for financial transactions. The industry of credit card also become unique because of operates in a dual banking system where the conventional and Islamic banking systems. However, majority of people in Malaysia especially Muslims people have a conventional credit card rather than Islamic credit card. Hence, this studies to investigate the factors that influence Muslim customers towards the conventional credit card rather than Islamic credit card. Thus, this survey conducted to know how far the relationship of Muslim customers towards the conventional credit card rather than Islamic credit card regarding the promotions, protections of card, media awareness and religious. This paper presents primary data collected by using questionnaire involving a sample of 150 respondents representing among Muslim people that lives or work in Shah Alam, Selangor. The questionnaires are design and comprise of three sections. The sample that will be used in this research is Muslims people in Shah Alam. By using this means, data can be gathered all at once and to mimmize the error and data accuracy. All data will be analysing by using SPSS software. The findings shows that all the factors which consists promotion, protections of card, media awareness and religious have a significant relationship with Muslims Preferences on conventional credit card rather than Islamic credit card.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Bohari, Filzah Nuruljannah 2013127725 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Abd Aziz, Nurul Aien UNSPECIFIED |
Subjects: | H Social Sciences > HG Finance > Credit. Debt. Loans |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (HONS) Islamic Banking |
Keywords: | conventional credit card; Islamic credit card |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/86502 |
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