The investigation of factors that influence the perodua cars interior colour scheme / Saifullizan Abdul Wahab

Most of the time people sitting behind wheel doing their daily routine and activities. It is consider as a culture with kind of people behaviour for drivers going to office, sending kids to school and others preferred travelling or ‘Balik Kampung’.One of the main impacts of these is a car interior and the focus has been given at the interior design through colour and trims. The colour and trim in car design consider the element of aesthetic, ergonomic and technical. Moreover, the aspect of colour and trim which is material, the designer and design team responsible in researching, designing and developing of the whole entire styling of the form. The aim of this study is focuses on understanding lifecycle trend of colour and trim for car interior design. Nowadays, car design is not only be attractive in exterior design, but design is able to comfort and pleasant feeling to the users while in interior aspects. However, some of interior designs have difficulty to provide comfort and pleasant feeling even emotion to its user while interacting with the car. In this context, colour refers to aspect that creates combination of intensity, and contrast to give the car a unique interior environment experience. Trim is known as material using in car design, therefore to create a good quality perception and a customer desire by the knowledge of material and surfaces treatments. This study analyses how the colour and trim can be used as a strategic tool to make car design stands out for its trends. To achieve the aim and objectives in this study, a mixed method has been chosen as the research method for the data collection. By using images and colours through survey questionnaires, data was collected among industrial design students at the Universiti Teknologi MARA (UiTM), Limkokwing University of Creative Technology (LUCT) and practitioners of Perodua in particular and supported by design practitioner’s other car manufacturers in general. Content analysis was used to analyse the existing literatures and information. The frequencies distribution was used to analyse the survey clinic data and video observation through Visual Protocol Analysis were used to analyse the survey findings. As a result, it can be concluded that the information derived in this research can be used as a theory, model and tool leads to guideline that can be used as a unified point of reference for colour and trim, and strategic tools to predict the trends for Perodua car interior design. Additionally, the element of expression as interpreted by designer have a great ability to provide positive influence to the user. Also, results derived from this study answered the hypotheses made for this study which is “The Investigation of factors that influence the Perodua car interior colour scheme.”