The importance of Facebook as a marketing tool : case study at Azad Food Industries Sdn. Bhd. / Muhammad Ashraf Suhimi

There are certain SME in Malaysia not implement Facebook as a one of Marketing tool in their marketing planning. This is because by using Facebook as a marketing tool give a benefit like save cost, save time, spread information and make promotion. Majority of them still implement old method and focus on direct selling or push strategy. Researcher conduct this study to know the importance of Facebook as a marketing tool besides make the comparison with others page of competitors. The way that researcher collect the data is based on past journal and observation toward 3pages Facebook, Maggi, Jalen and Kimball. By using content analysis method, researcher make the observation for a one month, from 1 M October 2016 until 31st October 2016. make the analysis toward the feature of Facebook such as Like, Comment and Share. Researcher also make the analysis toward the content of Facebook such as photos/advertisement, online interactive, sweepstakes, video, contests, festivals/events, downloads/uploads, games/word play. There are 36 status that researcher must make evaluation. From the status researcher can conclude that, Maggi using the photos and video element same goes with Jalen compare with Kimball more on interactive communication like simple games. From the comparison above, the element that have a big percentage from all the status of Maggie, Jalen and Kimball is photo/advertisement 30%, the status that have online interactivity 21%, element upload and download element 16%, such as go to web address for the company and video element at 14% and the first step that Azad must do is increase their number of page like.