Abstract
Bling It On was established in June 2023. The business is using Facebook as their social media platform. The business is based on a partnership that owned by Nur Fazreen binti Mazlan who is the founder, and Nazlyatul Nazlya binti Mat Salim as the co-founder. The name of Bling It On is existed because we found that the beads chain will make your phone cases blings and look way attractive than it used to look like. The business is controlled and managed by both partnerships in terms of marketing, promoting, and advertising. The motto of this business is “Slay your phone case with us!”. It demonstrates the owner’s desire to raise the people’s life-enhancing interest by buying the goods that we sell regardless of the gender.
Bling It On is selling apparel or known as accessories which is beads chain. Bead chain is used for various purposes but in the real world, beads chain is used for attaching keys to trousers and rolling blinds up and down. They are also used as jewelry and accessories for phone cases. Other than that, the business is also providing guidance about which beads chain to choose that suit the phone case that align with the customer’s wants. To be specific, the majority of targeted customers are students, friends, and beads chain enthusiasts. Bling It On may be a small business, but we can ship all over Malaysia, including the Sabah and Sarawak. The marketing strategy is to attract customers who has keen eyes about cute things and surely, the beads chain enthusiasts, without having them to find the goods from international company which can take up to 7 to 14 days of shipping, just to deliver the goods. Bling It On can deliver it to you as soon as possible without taking such a long duration.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mazlan, Nur Fazreen 2022815496 Mat Salim, Nazlyatul Nazlya 2022824772 |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Bling It On, Entrepreneur, Facebook |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/85618 |
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