A study on the satisfaction of consumers toward Telekom Malaysia Streamyx services provide by Telekom Malaysia Kota Kinabalu, Sabah / Rayner Rahiman

Rahiman, Rayner (2008) A study on the satisfaction of consumers toward Telekom Malaysia Streamyx services provide by Telekom Malaysia Kota Kinabalu, Sabah / Rayner Rahiman. [Student Project] (Submitted)

Abstract

Customer complaints may come from the inefficiency of the service functionality of an organization. The study is to identify the level of consumer satisfaction towards the Telekom Malaysia Streamyx services provide by Telekom Malaysia Kota Kinabalu Sabah. In this study also looking for the problems that experience by the consumer and getting their suggestion in order to improve the Streamyx services. Key findings were that certain area in the after sales service in term of speed of response towards complaint made by the consumer and after sales services in term of action taken when problem occurs was unsatisfactory. Responses from the customers tell that the staff delivered the after sales services was very slow and unsatisfied. The paper concludes with suggestions for future research and managerial implications.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Rahiman, Rayner
2006131563
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohammad, Sheikh Junaidi
sheikhju@uitm.edu.my
UNSPECIFIED
Che Mamat, Rusalbiah
rusal514@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Consumer satisfaction; Streamyx services; Telekom
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/85122
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