Abstract
Customer complaints may come from the inefficiency of the service functionality of an organization. The study is to identify the level of consumer satisfaction towards the Telekom Malaysia Streamyx services provide by Telekom Malaysia Kota Kinabalu Sabah. In this study also looking for the problems that experience by the consumer and getting their suggestion in order to improve the Streamyx services. Key findings were that certain area in the after sales service in term of speed of response towards complaint made by the consumer and after sales services in term of action taken when problem occurs was unsatisfactory. Responses from the customers tell that the staff delivered the after sales services was very slow and unsatisfied. The paper concludes with suggestions for future research and managerial implications.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Rahiman, Rayner 2006131563 |
Contributors: | Contribution Name Email / ID Num. Advisor Mohammad, Sheikh Junaidi sheikhju@uitm.edu.my UNSPECIFIED Che Mamat, Rusalbiah rusal514@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Consumer satisfaction; Streamyx services; Telekom |
Date: | 2008 |
URI: | https://ir.uitm.edu.my/id/eprint/85122 |
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