A study on customer satisfaction towards Maybank Lawas branch / Yahya Surang

Surang, Yahya (2013) A study on customer satisfaction towards Maybank Lawas branch / Yahya Surang. [Student Project] (Submitted)

Abstract

Maybank (Malayan Banking Bhd) was incorporated on 31s t May 1960. The first Head Office of Malayan Banking Bhd was a seven-storey building at 92, High Street, Kuala Lumpur (which known as Tun HS Lee Branch). In the same year, there were 12 Branches opened and some of them are:-

a. Kuala Lumpur Main
b. Johore Bharu Main
c. Pontian Kecil
d. Ipoh Main
e. Penang Main
f. Batu Pahat
g. Selangor Main
h. Melaka main

After one year of operation since the incorporation in 1960, Maybank has a network of 31 branches all over Malaysia. By the end of 1961, Maybank has 36 branches that made up of 60% of the 59 branches for all local banks. At the end of 1966, Maybank had established 109 branches which include one branch in London, Hong kong and Kowloon in China. In 1996, Maybank becomes the first local's bank to bring together all types of products and services into one roof which known as Maybank group. The objective is to become a "one stop financial centre". The Maybank group offers a comprehensive suits of financial solutions, services and products ranging from commercial banking, investment banking, offshore banking, insurance, trustee services, asset management, stock broking, unit trust fund management auto finance services and leasing. Bank assurance was also introduced in 1995 to provides insurances services, unit trust and General Assurance to make Maybank's dreamed comes true.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Surang, Yahya
2006211306
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohammad, Sheikh Junaidi
sheikhju@uitm.edu.my
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Customer satisfaction; Customer expectation; Banking
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/84990
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