Case study of Mokti’s Ice Cream (findings) / Muhammad Alimi Md Rasani … [et al.]

The primary goal of the Food and Beverage service industry is to meet the demands of the customer by considering the need for special food products, the need for excellent value for the price requested for, societal needs, and customer convenience. This attempts to know how the theories learned from this subject can be applied in practical situations using Business Model Canvas (BMC). In this case study we take the opportunity to explore more in Mokti’s Ice Cream Gula Apong’s. This company has been operating for almost five years, sells gula apong ice cream based and several beverages. However, their company hast its challenges and problems in the business. The major problem is their ice cream is easy to melt, lack of exposure in social media, limited flavor selection.In this research, we could see the findings and results that need to be highlighted. After selling their ice cream to the customers, they received a lot of feedback from customers who were unsatisfied with their product. Some reviews said their ice cream is easy to melt, lack of exposure in social media, limited flavor selection. The review has been attached with proof that their beverage product has few choices to order. Even though they sell a good and unique ice cream taste, they do not sell any healthy choice for soft ice cream. This makes the cafe look less attractive to the customer. Besides that, Mokti’s also have a lack of exposure in social media. People are not aware of the existence of Mokti’s due to lack of regular advertisement. If this happens, it may affect the company's revenue and sales. Mokti’s ice cream has unique taste, The taste of ice cream is too sweet and not good and ‘Gula Apong’ which is already sweet.
Therefore, there are several suggestions made to address the issue relating to our new product. For our company name is ‘IceYou’. Our company concept is serving healthy and various choices authentic flavors to the customers. We provide a lot of toppings and we also added fresh fruits to makes our ice cream become healthier. Our business provides a wide range of products at affordable prices together with excellent products and services. We also aim to give the best and interesting packaging to our customers.