Case study: company analysis Kopi Luar Café / Ahmad Najmi Norhan … [et al.]

Many businesses continue to operate after the protracted Covid-19 pandemic despite the numerous challenges and the significant risk to conducting business. This attempts to know how the theories learned from this subject can be applied in practical situations using Business Model Canvas (BMC). In this case study, we take the opportunity to study at the Kopi Luar Café in Perak, Malaysia. This company has run the business for almost two years, sells beverages, and has two branches in Malaysia. However, the Kopi Luar Café has its challenges and problems in the business. The major problems are fewer menu options, a lack of baristas and not actively doing marketing.
In this research, we could see the findings and results that need to be highlighted. After selling a variety of beverages to the customers, they received a lot of feedback from customers who were unsatisfied with their product. Some reviews said the product has fewer menu options, a lack of baristas, and no active marketing. The review has been attached with proof that their beverage product has few choices to order. Some coffee drinks have few options. Even though they sell a good and unique coffee taste, they do not sell any food or pastry. This makes the cafe look less attractive to the customer. Besides that, the Kopi Luar Café also lacks baristas. If this happens, it may affect the company's revenue and sales. The Kopi Luar Café serves unique coffee, so they should have a good trainer or professional worker as a barista at their cafe to make the beverages. The other issue the company received is that the Kopi Luar Café does not have any active post-marketing. Even though they have social media, they only sometimes update it. It's hard for the customer to know more about their cafes.
Therefore, there are several suggestions made to address the issue relating to the cafe. The main important thing is that the Kopi Luar Café should improve its cafe menu to a variety of food or pastry besides beverages. Besides that, the Kopi Luar Café should train and hire professional baristas to make the beverages. So, they can make many creative beverages besides unique ones. They should improve it because it can attract more customers to come to the cafe to enjoy those beverages happily. Also, they should do frequent post-marketing. The Kopi Luar Café should post on social media more regularly to generate customer interest. Ensure that the menu is current on social media. Make it mobile-friendly so that users may browse it on their smartphones.