Case study: company analysis Monsterz Sushi / Nurul Nadia Azizan … [et al.]

Monsterz Sushi Restaurant is a nascent enterprise that was founded in August 2019, located in Taman Danau Kota, Kuala Lumpur, Malaysia. The establishment offers a diverse selection of sushi options at a reasonable cost, catering to individuals with an appreciation for cuisine, visitors, labourers, and households. The enterprise utilises a staff of five individuals and conducts its operations during the hours of 10:00 AM and 10:00 PM. The slogan associated with it is "Experience pleasure with each morsel". Mr. Gihan is the proprietor of Monsterz Sushi, a business enterprise that conducts transactions via intermediaries situated in Selangor and Kuala Lumpur. The aforementioned enterprise is staffed by a total of 30 agents who operate under Mr. Gihan's supervision. Monsterz Sushi offers a diverse selection of sushi options, including crab cheese, ebiko, chicken floss, chicken teriyaki, and tuna mayo. The acquisition of sushi by customers can be facilitated through various channels, including the utilisation of agents, online platforms, and delivery services. Additionally, they receive a substantial number of orders from clientele seeking to host parties and events. Monsterz Sushi employs an intermediary to market and distribute their sushi products. Halal ingredients are utilised to ensure the sushi's quality meets acceptable standards and is suitable for consumption by all potential purchasers. The practise of maintaining cleanliness is also implemented to ensure the preservation of freshness. The pricing for sushi commences at RM1, rendering it economically accessible for all to sample. These entities are observable within the regions of Selangor and Kuala Lumpur. Monsterz Sushi has successfully attained a significant financial achievement by augmenting their yearly revenue by 50%. This accomplishment has opened up avenues for expansion and has cemented their position as a prominent vendor of sushi in the region.