Case study: company analysis (Rendel Cheesecake & Deco) / Nurul Syazwana Y SazlI … [et al.]

This case study analyzes how the theories learned from this subject can be applied in practical situations using Business Model Canvas (BMC). In this case study, we take the opportunity to study at the Rendel Cheesecake & Deco Arau, Perlis, Malaysia. This company has run the business for almost two years, sells desserts such as cheesecake with a variety of flavors. However, the Rendel Cheesecake & Deco has its challenges and problems in the business. The major problems lack of marketing to advertise their product and their business is not in strategic place, In this research, we could see the findings and results that need to be highlighted. After selling the dessert to the customers, they received a lot of feedback from customers who were unsatisfied and satisfied with their product. Some reviews said the product has a lack of cheese and the packaging itself. The review has been attached with proof that their product has problems. Moreover, there are a lot of people who are still not aware of their existence because of lack of marketing. This makes the cafe look less attractive to the customer. Besides that, the Rendel Cheesecake & Deco has a problem with product packaging . If this continues to happen, it may affect the company's image and sales. The shop serves delicious desserts, so they should have a good presentation, ingredients and presentation to attract customers. The other issue the company received is that the shop does not have any active post-marketing. Even though they have social media which is only Facebook, they only sometimes update it. It's hard for the customer to know more about their shop, especially since they only use one platform. Therefore, there are several suggestions made to address the issue relating to the shop. The main important thing is that Rendel Cheesecake & Deco should improve its product in terms of ingredients, packaging, location and marketing. They should improve it because it can attract more customers to come to the shop to enjoy those desserts happily. Also, they should do frequent post-marketing. Moreover, they should post on social media more regularly to generate customer interest such as Twitter and Instagram social media. Ensure that the menu is current on social media and update regularly. This will enhance their sales and the name of the company. Thus, we will develop a company named Cheesecake Paradise to build and produce better cheesecake than the Rendel Cheesecake & Deco sold.