Case study: BMC company analysis “Sambal Nyet by Khairul Aming” / Siti Rose Sheryleen Abdul Ghani … [et al.]

Khairul Aming's second Kota Bharu facility makes 1,000,000 Sambal Nyet Berapi bottles, earning RM 14 million. Khairul Aming's Sambal Nyet Berapi motivates young Malaysians. CEO Khairul Aming has employs managers, supervisors, and producers. Famous Malaysian businessman and social media influencer Khairul Aming created Sambal Nyet Berapi, a five-month-old ready-to-eat food. He created it for hot, ready-to-eat meals. Refilled everyday online only. Khairul Aming's "Sambal Nyet Berapi" has a commercial, marketing, and operational strategy to run successfully. Product design helps busy people cook. Khairul Aming bought two new machines to increase output and built a same-day delivery system. He established another Kelantan producing factory. Rasapop Sdn Bhd offers only Sambal Nyet Berapi.
This deficiency may dull people and make them unable to handle spice. The largest loss is Khairul Amin's inability to meet customers in the eye and communicate his things' value. Sambal Nyet Berapi sells online, which may impact in-store sales. Sambal Nyet Berapi's glass packaging is brittle. Glass jars reduce chemical reactions, so the finished product preserves strength, taste, aroma, and flavor. Khairul Aming should prepare spicier sambals like hijau, ikan bilis, paru, and hitam. Customers should choose from three sambal spiciness levels. A kiosk or pop-up booth would increase revenue and attract new customers. Then, he should evaluate the product market and seek customer feedback. Pop-up stores can speed up transit. They lower product quality and company control. Plastic packaging costs less, lasts longer, and protects products better than glass jars.
Finally, packaging that is practical and cost-effective for both food and non-food goods is available in the form of zip lock bags because its affordable and reusable. It protects against spoiling and lengthens the product's shelf life. Customers can see that zip lock containers contain food that can be consumed. The most essential components include see-through zipper bags, trial packs, a variety of flavour profiles and degrees of spiciness, and a more affordable trial pack. The addition of flavours can improve flavour profiles as well as sensory aspects, which can lead to an increase in sales and customer loyalty.