Customer satisfaction of service centre at Naza Kia Services Sdn. Bhd. Kuching Branch/ Sharini Osman

Osman, Sharini (2003) Customer satisfaction of service centre at Naza Kia Services Sdn. Bhd. Kuching Branch/ Sharini Osman. [Student Project] (Unpublished)

Abstract

The objective ofthis study is to determine the level of customer satisfaction of Naza KIA Services Sdn. Bhd. Kuching Branch with regards to facilities, customer services and the service centre. This study is useful and benefit to the company because by knowing the level of customer satisfaction, it will help the NKSSB management to develop their business strategies in providing high quality of service that could result in high level of customer satisfaction. High quality service and high level of customer satisfaction is considered as one of the competitive advantage to fight against competitors.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Osman, Sharini 98175931
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	Customer satisfaction, employee’s commitment
Date:	2003
URI:	https://ir.uitm.edu.my/id/eprint/82816