Women entrepreneurs in Malaysia: the role of entrepreneurial orientation, market orientation and social networking in affecting the business success / Sharifah Suzana Wan Shukran

Entrepreneurship has been acknowledged as one of the best strategies in a nation’s economic development to accomplish economic growth and withstand competitiveness in the fast challenging trends of globalisation. Malaysia is one of the few economies in the Asian region that has variety of supporting mechanisms and policies extensively open for all entrepreneurs, including women. The government’s move in accentuating entrepreneurship among women is reflected through various platforms that lead to prominent transformation in Malaysia’s sharing economy. The development has created many ways that women can embrace and catalyze in business escalation. Since the barriers to entrepreneurship have been lowered, wealth creation and affluence are more accessible to women. However, the involvement of women and their performance in entrepreneurship are still considered as low despite the various initiatives given. Applying the theories of Entrepreneurial Orientation, Market Orientation and Social Networking this research attempts to examine their relationship in influencing women entrepreneurs’ success in Malaysia. Although much studies have been done to investigate the various effect of Entrepreneurial Orientation and Market Orientation, none has incorporated Social Networking in the study.