CTM335 : Arts product management and marketing / College of Creative Arts

UiTM, College of Creative Arts (2023) CTM335 : Arts product management and marketing / College of Creative Arts. [Teaching Resource]

Official URL: https://aims.uitm.edu.my/

Abstract

This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to compare and evaluate marketing practices by arts activists and organisations.

Item Details

Item Type:	Teaching Resource
Creators:	Creators Email / ID Num. UiTM, College of Creative Arts UNSPECIFIED
Subjects:	A General Works > Indexes (General) L Education > LB Theory and practice of education > Curriculum
Divisions:	Universiti Teknologi MARA, Shah Alam > College of Creative Arts
Keywords:	Syllabus, academic, UiTM
Collections:	AIMS UiTM
Date:	2023
URI:	https://ir.uitm.edu.my/id/eprint/82449

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