UiTM, College of Creative Arts
CTM335 : Arts product management and marketing / College of Creative Arts.
[Teaching Resource]
Official URL: https://aims.uitm.edu.my/
Abstract
This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to compare and evaluate marketing practices by arts activists and organisations.
Metadata
| Item Type: | Teaching Resource |
|---|---|
| Creators: | Creators Email / ID Num. UiTM, College of Creative Arts UNSPECIFIED |
| Subjects: | A General Works > Indexes (General) L Education > LB Theory and practice of education > Curriculum |
| Divisions: | Universiti Teknologi MARA, Shah Alam > College of Creative Arts |
| Keywords: | Syllabus, academic, UiTM |
| Collections: | AIMS UiTM |
| URI: | https://ir.uitm.edu.my/id/eprint/82449 |
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