A study on examining the relationship of advertising towards consumer buying behavior using AIDA concept/ Rose Bibi Mawan

In today’s era advertisement it is very importance as it is the essence of any product or brand. On the other hand the consumer buying behaviour research has acknowledged the importance of consumer buying perception in consumer behaviour. Any business can get on the road ofsuccess when it attracts and retains the consumers with profit and this goal is achieved when company builds a strong consumer perception for its product
or service. A persuasive advertisement and positive consumer perception, tempts the customer, and all this momentously influence the buying behaviour of customer. Hence,the purpose ofthis present study is to examining the relationship of advertising towards consumer buying behavior.