The influence of Atmosphere store, technology and halal certification on culinary café business income / Suginam Suginam … [et al.]

Suginam, Suginam and Anggraini, Dwi Pertiwi and Ningsih, Trans and Siahaan, Riki Rikardo and Utomo, Dito Putro and Deli Sianturi, Ronda and Rahayu, Sri (2023) The influence of Atmosphere store, technology and halal certification on culinary café business income / Suginam Suginam … [et al.]. In: Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 91. (Submitted)

Official URL: https://www.mic3st.com/

Abstract

This study aims to determine the effect of store atmosphere, technology and halal certification on culinary business income. This research method is a quantitative method, the setting in this study is to measure culinary business income in Medan. The objects in this study were cafes in the city of Medan, while the research subjects were entrepreneurs/owners of culinary cafes in the city of Medan. The number of samples in this study were 100 respondents who were selected using purposive sampling method with non-probability sampling technique, with the analytical tool is multiple linear regression. The results of the analysis of this study are that store atmosphere has a significant effect on culinary business income, technology has an effect on culinary business income and the application of halal certification has a significant effect on culinary business income in the city of Medan.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Suginam, Suginam
UNSPECIFIED
Anggraini, Dwi Pertiwi
UNSPECIFIED
Ningsih, Trans
UNSPECIFIED
Siahaan, Riki Rikardo
UNSPECIFIED
Utomo, Dito Putro
ditoputro12@gmail.com
Deli Sianturi, Ronda
UNSPECIFIED
Rahayu, Sri
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Zain, Prof Madya Ts. Dr Mohd Rasdi
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Halal food
Divisions: Universiti Teknologi MARA, Melaka
Event Title: Virtual Conference of Melaka International Social Sciences, Science, and Technology (MIC3ST) 2023.
Event Dates: 23 -24 Mei 2023
Page Range: p. 91
Keywords: Culinary business; Business income; Halal certification
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/81863
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81863

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