The factors of non-Muslim consumers selection towards bank: a case study of Bank Islam Malaysia Berhad / Zuhaila Haji Rubani

Rubani, Zuhaila (2014) The factors of non-Muslim consumers selection towards bank: a case study of Bank Islam Malaysia Berhad / Zuhaila Haji Rubani. [Student Project] (Unpublished)

Abstract

The Islamic banking system in Malaysia started in 1983 when the first Islamic bank, Bank Islam Malaysia Berhad commenced its operations. Islamic banking products are available at two full pledged Islamic banks and at all commercial and merchant banks in Malaysia. The conventional banking industry is a well-established rival for the Islamic banking industry (IBI). Now for this competition, DI must consider their customer's approach, satisfaction and awareness level towards it. Therefore, this paper empirically analyses the factors of non-Muslims consumer selection towards bank. Next, in term to get accurate data about the non-Muslims consumer selection towards bank, Bank Islam will be the subject of analysis. Besides, this study will be used questionnaire to obtain the data and analyzed use regression analysis method to investigate the relationship between dependent variable and independent variable.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rubani, Zuhaila 2011467874
Contributors:	Contribution Name Email / ID Num. Thesis advisor Hassan, Suzana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Adminitrations (HONS) Islamic Banking
Keywords:	Bank Islam Malaysia Berhad; non-Muslim consumer
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/81771