A survey on consumer preference on food services: KFC fast food restaurant / Siti Marizam Zamiran

A survey was carried out in September 2005 to identify what are the consumer preferences on food services especially fast food restaurant. The survey was conducted at KFC’c Rock Road, Kuching whereby 120 questionnaires were distribute to the customers who use to eat at KFC’ Roack Road, Kuching. This research is based on stratified random basis where by during selected date, questionnaires will be distributed to every customer who visited the restaurant until all questionnaires were distributed. It consists of female &male respondents, working, unemployed, adult, children and senior citizen. The consumer preference can be influence by some consumer attributes such as price, waiting time before ordering, brand name, menu variety, picture display, cleanliness, friendliness and many more.