Awareness among muslim towards halal food in Johor Bahru / Siti Anis Asniza Adnan

The term Halal mean lawful, every product has Halal logo can be used by Muslim. Recently, the Muslim was shocked by the issue of Halal and the issue of the fake Halal logo in product. In Malaysia, JAKIM is the only institution will be issue the certificate of Halal logo. It established since 1968 and has been issuing Halal certificates since 1974. It shows that JAKIM have a main role to ensure all food produce must be based on Shariah. The objective of this research was to determine the factor that influences the awareness among Muslim towards Halal Food in Johor Bahru. Besides that, the main factor that influenced the awareness of the Muslim customers was also being studied between religious beliefs, attitude towards Halal food and knowledge about Halal food. In this research primary data will used that is by distributing questionnaires to 100 respondents around area Johor Bahru. To analyze the data, Statistical Package for Social Sciences (SPSS) will be used. The finding shows that religious and attitude have significant correlation with awareness among Muslim towards Halal food. The implication and limitation of this research also were discussed. Suggestion and recommendation for the JAKTM, future research and media were also given. As conclusion, researcher has accomplished all the objectives for this research, to determine the main factor and to determine the relationship between independent variable and dependent variable.